Traffic is the lifeblood of any online business. Without it, no matter how informative, well-designed or entertaining your blog may be, it has no chance of making money. Traffic means visitors who read your content, sign up for your email list, buy your products, click on the ads you serve, and so on. A blog lacking traffic is like having a beautiful apartment building that is empty. All it does is take up space.
We will discuss some of the best and most popular traffic methods that work today, both of the free and paid varieties.
Free Traffic Methods
There are diverse arrays of options that are cost-free and have the potential to bring traffic to your blog and enable it to begin making money. These methods include, but are not limited to, social media accounts, article posting websites and niche-related forums. An additional avenue to traffic is video posting.
Establishing accounts on social media can go a long way to getting your, visitors. They enable you to get the word out about your blog, build brand recognition and relationships with readers and potential customers. Set up a fan page on Facebook, open an account on Twitter, Pinterest, Google+, or any number of other growing choices. Make sure that content is posted regularly and includes links back to your blog, or otherwise draws your fans and followers there. The better your content, the more it will be shared over the web, and bring you more traffic.
Writing and submitting engaging, original articles to sites such as Ezine Articles, Hubpages and Tumblr is a tried and true method. It puts your content on a high-traffic website and often allows you to link back to your blog, potentially converting them to readers and buyers.
The web is filled with forums where people of like interests gather to be informed, entertained or discuss passions. Hop onto Google or your search engine of choice and find forums in the same niche, or topic, as your blog. Interact with other members by answering and asking questions and leaving thoughtful advice or comments. It builds relationships and establishes you as an authority. Most forums allow you to link to your blog, especially after being a member for a set period of time. You will need to check on this and follow the rules to remain a member in good standing.
Starting a channel on a video sharing site such as YouTube can be a traffic boon as well. You decide whether to get on camera and become the face of your blog, create slideshows, or otherwise. Either repurpose blog articles into videos directly or use the videos to expand on a topic of a post, including a link to back to said post in the description box of the video. Much as with the previous options, this one allows you to have your content spread via the social sharing and foster relationships with viewers and fellow bloggers. In addition, as your channel grows, you can partner with YouTube and earn revenue off of ads served on your channel for yet another stream of income.
Paid Traffic Methods
If you have a budget and want to accelerate your traffic flow, various options are available to you. These include running ads via search engines, social media platforms and related, higher traffic blogs.
The major search engines, such as Yahoo, Google, and Bing all have ad centers where you can advertise your blog. You open an account and write an ad according to the guidelines. Once approved, it will run on either or both of search result pages or ads served on related websites, all within your set budget. These ads c, an be very effective, but also expensive, depending upon your keywords or topic.
Many of the same social media channels you can use for free traffic also allow you to buy paid ad space. These include Facebook, Twitter, Instagram, and YouTube. They often have the ability for you to target accountholders by interests, profession, gender and more. If you correctly target, and track which ads perform best, you can build your success over time with this method.
If you would like to bypass the major search engines, but still try paid traffic, buying ad or banner space on popular blogs in your niche is an option. Get to know bloggers in your niche via social media and search engines and see which allow people to buy ad space. You’ll need to abide by requirements and restrictions for your ad. Pricing will vary by factors such as the size of the blog’s subscriber base/traffic stats, but it could prove a worthwhile investment, and not necessarily a large one.
Blogging can make you a job-replacing income over time, with the application of consistent effort and dedication, provided you have the traffic which brings readers and buyers. Having a catchy domain name, an attractive design or even superior content means nothing without eyes to enjoy it. Whether you choose paid or free methods, or a combination of both, during your blogging journey, the resulting visitors will be the key to your ultimate success.